Dove is launching a new campaign to continue communicating the importance of building positive self-esteem in girls. The purpose of the campaign, entitled, “Thank You for Making a Difference,” is to show the positive effects self-esteem programs have on girls, and to thank consumers for making a difference. Dove is partnering in the campaign with three charitable organizations who have programs designed to build and support girls’ self-esteem—Girl Scouts of the USA, Boys and Girls Clubs of America, and Girls Inc.
Dove is running a special promotion this October in which anyone who buys Dove products can have $1 from their purchase donated to one of the three partner organizations.
To participate, consumers who buy Dove products can go to www.dove.com, indicate the Dove product purchased via UPC code, and select the charity to receive the donation. All donations directed to GSUSA will go toward funding additional uniquely ME! programs at the council level. Consumers have until December 15, 2009 to donate to the charity of their choice.
Girl Scouts of the USA and the uniquely ME! program will be featured on www.dove.com, and Dove will celebrate individuals who are getting involved and making a difference for girls.
