Today, National S’mores Day, Girl
Scouts announced, in celebration of 100 years of Girl Scouts
selling cookies, the organization will introduce new Girl Scout S’mores™ cookie.
Girl Scouts of North-Central Alabama will the new cookie to its 2017 lineup, where
it will join classics like Thin Mints®, Samoas, and Trefoils®. The cookie will
be available on January 27, 2017: the first day of the Girl Scout Cookie
Program.
Girl
Scouts of North-Central Alabama will offer a s’mores-inspired crunchy graham
sandwich cookie with creamy chocolate and marshmallowy filling. The last new
Girl Scout Cookies®, including the gluten-free Toffee-tastic, were introduced
in 2015.
”We cannot wait to
introduce our hungry cookie customers to this new Girl Scout S’mores™ cookie,”
said Karen Peterlin, Chief Executive Officer of the Girl Scouts of
North-Central Alabama. “S’mores is a
delicious way to celebrate our organization’s commitment to providing quality
outdoor adventures for girls in Alabama. This cookie brings a new and nostalgic
way for consumers to support girls and the confidence-building activities that
grow their everyday leadership skills through Girl Scouts.”
This s’mores-inspired cookie made
with specialty ingredients was created with emerging consumer trends in mind. It
contains no artificial flavors or colors, high fructose corn syrup, or hydrogenated
or partially hydrogenated oils. This newly introduced cookie is the first of its
kind for Girl Scouts. Like other similar consumer products, the cookie could be
priced higher than other Girl Scout Cookies, reflecting the cost of production.
To celebrate the new Girl Scout S’mores™ cookies, Girl Scouts of North-Central
Alabama asks girls to visit their website at girlscoutsnca.org to join a troop!
Additionally, the organization will be prompting consumers to share how they
“s’more” on social media, using #NationalSmoresDay and tagging @GirlScouts.
The tradition
of making and enjoying s’mores in the outdoors was popularized by Girl Scouts
as early as the 1920s. The organization was one of the first to publish the
iconic recipe under the name “Some More” in a 1925 issue of Girl Scout
Leader magazine and, then, as “somemores” in an official 1927 Girl Scout
publication. The popular s’mores recipe is just one component of Girl Scouts’
longstanding commitment to the outdoors, a cornerstone of the organization that
plays a vital role in girls’ leadership development. According to the Girl
Scout Research Institute (GSRI) More Than S’mores report, there is a
clear connection between outdoor experiences and girls' understanding of their
leadership potential. Girls who spend time outdoors through Girl Scouts eclipse
their peers in environmental stewardship, more readily seek challenges, and are
better problem solvers, all of which are traits needed for twenty-first-century
leadership. When consumers purchase a box of Girl Scout S'mores cookies or any
other variety of Girl Scout Cookies, they are investing in a girl’s future and
can feel good that their Girl Scout Cookie purchase powers amazing experiences
for girls.
Girl Scout S’mores give consumers another delicious way to support all
the positive things girls do to impact their community—using their cookie
earnings— like
Birmingham Girl Scout Troop 30658, who used the money earned from
selling cookies to donate the Little Free Library Willow Wood Park in Woodlawn to
Troop 30919, the newer group of Woodlawn Girl Scouts.
To learn more about
the new cookie varieties and find out when Girl Scouts will be selling cookies
near you, visit www.girlscoutcookies.org or use the official Girl Scout
Cookie Finder app, free for your iOS or Android phone or mobile device. For
more information about Girl Scouts and how to join or volunteer, visit www.girlscouts.org/join.
About Girl Scouts of North-Central Alabama
It began over 100
years ago with one woman, Girl Scouts' founder Juliette Gordon
"Daisy" Low, who believed in the power of every girl. She organized
the first Girl Scout troop on March 12, 1912, in Savannah, Georgia, and every
year since, we've made her vision a reality, helping girls discover their
strengths, passions, and talents.
Today we continue the
Girl Scout mission of building girls of courage, confidence, and character, who
make the world a better place. Girl Scouts is the preeminent leadership
development organization for girls. Girl Scouts of North-Central Alabama is a
United Way partner. To volunteer, reconnect, donate or join, visit www.girlscoutsnca.org or call 800-734-4541.
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