Wednesday, August 10, 2016

NEW S'mores Cookie!

Today, National S’mores Day, Girl Scouts announced, in celebration of 100 years of Girl Scouts selling cookies, the organization will introduce new Girl Scout S’mores™ cookie. Girl Scouts of North-Central Alabama will the new cookie to its 2017 lineup, where it will join classics like Thin Mints®, Samoas, and Trefoils®. The cookie will be available on January 27, 2017: the first day of the Girl Scout Cookie Program.

Girl Scouts of North-Central Alabama will offer a s’mores-inspired crunchy graham sandwich cookie with creamy chocolate and marshmallowy filling. The last new Girl Scout Cookies®, including the gluten-free Toffee-tastic, were introduced in 2015.

”We cannot wait to introduce our hungry cookie customers to this new Girl Scout S’mores™ cookie,” said Karen Peterlin, Chief Executive Officer of the Girl Scouts of North-Central Alabama.  “S’mores is a delicious way to celebrate our organization’s commitment to providing quality outdoor adventures for girls in Alabama. This cookie brings a new and nostalgic way for consumers to support girls and the confidence-building activities that grow their everyday leadership skills through Girl Scouts.”

This s’mores-inspired cookie made with specialty ingredients was created with emerging consumer trends in mind. It contains no artificial flavors or colors, high fructose corn syrup, or hydrogenated or partially hydrogenated oils. This newly introduced cookie is the first of its kind for Girl Scouts. Like other similar consumer products, the cookie could be priced higher than other Girl Scout Cookies, reflecting the cost of production.

To celebrate the new Girl Scout S’mores™ cookies, Girl Scouts of North-Central Alabama asks girls to visit their website at to join a troop! Additionally, the organization will be prompting consumers to share how they “s’more” on social media, using #NationalSmoresDay and tagging @GirlScouts.

The tradition of making and enjoying s’mores in the outdoors was popularized by Girl Scouts as early as the 1920s. The organization was one of the first to publish the iconic recipe under the name “Some More” in a 1925 issue of Girl Scout Leader magazine and, then, as “somemores” in an official 1927 Girl Scout publication. The popular s’mores recipe is just one component of Girl Scouts’ longstanding commitment to the outdoors, a cornerstone of the organization that plays a vital role in girls’ leadership development. According to the Girl Scout Research Institute (GSRI) More Than S’mores report, there is a clear connection between outdoor experiences and girls' understanding of their leadership potential. Girls who spend time outdoors through Girl Scouts eclipse their peers in environmental stewardship, more readily seek challenges, and are better problem solvers, all of which are traits needed for twenty-first-century leadership. When consumers purchase a box of Girl Scout S'mores cookies or any other variety of Girl Scout Cookies, they are investing in a girl’s future and can feel good that their Girl Scout Cookie purchase powers amazing experiences for girls.

Girl Scout S’mores give consumers another delicious way to support all the positive things girls do to impact their community—using their cookie earnings— like Birmingham Girl Scout Troop 30658, who used the money earned from selling cookies to donate the Little Free Library Willow Wood Park in Woodlawn to Troop 30919, the newer group of Woodlawn Girl Scouts.

To learn more about the new cookie varieties and find out when Girl Scouts will be selling cookies near you, visit or use the official Girl Scout Cookie Finder app, free for your iOS or Android phone or mobile device. For more information about Girl Scouts and how to join or volunteer, visit

About Girl Scouts of North-Central Alabama

It began over 100 years ago with one woman, Girl Scouts' founder Juliette Gordon "Daisy" Low, who believed in the power of every girl. She organized the first Girl Scout troop on March 12, 1912, in Savannah, Georgia, and every year since, we've made her vision a reality, helping girls discover their strengths, passions, and talents.

Today we continue the Girl Scout mission of building girls of courage, confidence, and character, who make the world a better place. Girl Scouts is the preeminent leadership development organization for girls. Girl Scouts of North-Central Alabama is a United Way partner. To volunteer, reconnect, donate or join, visit or call 800-734-4541.